I'm Allen. 20+ years in B2B sales across the US, UK, Asia-Pacific and the Middle East.
I find the right buyers, start the right conversations, and help you close.
Senior-led B2B sales execution: account research, targeted outreach, sales meetings and deal support. I work directly with your team, for a fixed monthly retainer plus commission on what I help close.
Pipeline research brief
Illustrative sample
- High fit
Industrial logistics company
India, 150–300 staff
- Buying trigger
- Expanding operations into two new regional markets
- Who to reach
- Head of Operations
- Next action
- Open with the cost of running new regions on current systems
Selected sales results
- $25M
in signed contract value I generated personally (approximately)
From manufacturing and import/export clients across Singapore, Malaysia, the UAE and the UK. Unique Century Holdings, 2009 to 2016.
- 180%
of a $3M+ annual team quota, achieved in a single year
As VP of Sales at a lead generation firm serving clients across industries, I managed senior sales agents closing enterprise deals. Over 2022 to 2025 the team closed $5.5M across 15 deals, averaging $367K each.
- 42%
of qualified opportunities closed into deals, against a 28% company benchmark
Built on MEDDPICC qualification, structured deal reviews and weekly pipeline cadences, at the same firm.
- 50+
sales reps managed across closing and SDR teams, 2018 to 2025
Including Azuga Telematics, where my teams sold fleet software to US and Canadian companies and closed 150+ enterprise and SMB deals.
What you get
I do all of this myself. Nothing is passed to a junior or an outsourced team.
- Before we start
- A research brief on 10 to 15 of your ideal target companies, prepared before our discussion call if your company meets the criteria below.
- Every week
- New target accounts with named decision-makers, outreach sent to them, and a written update on replies and meetings.
- Every month
- A review of which segments and messages convert, and what to change.
- On every deal
- I join your sales calls and work the deal with your team until it signs.
Inside a research brief
Before a first call, I can research 10 to 15 companies that match your best customers. For each one you see four things:
- Fit
- How closely the company matches the customers you already win.
- Buying trigger
- A recent change that makes them likely to buy now: expansion, a new leader, a system being replaced.
- Who to reach
- The decision-maker who owns that problem.
- Next action
- The opening I would use with them.
The brief is free for companies that meet my fit criteria. Request it on the booking form: I confirm within one business day whether I will prepare it, and if so it reaches you within 3 working days, before our call. The example shown here is illustrative.
Request a research briefPipeline research brief
Illustrative sample
- High fit
Industrial logistics company
India, 150–300 staff
- Buying trigger
- Expanding operations into two new regional markets
- Who to reach
- Head of Operations
- Next action
- Open with the cost of running new regions on current systems
- Good fit
Healthcare staffing firm
UK, about 140 staff
- Buying trigger
- Replacing its rostering software this year
- Who to reach
- Head of Technology
- Next action
- Offer a short comparison of migration options
Your first 60 days
The timing is typical, not a promise. Results depend on your market, your offer and how quickly your team follows up.
Week 1
Find
We agree your target market and ideal buyer. I research the first accounts with my own intelligence engine and pick the decision-maker at each.
Weeks 2 to 4
Reach
Outreach goes live from sending domains set up for you, never your main domain. You get a written update every week.
Weeks 5 to 8
Advance
First meetings happen. I join the calls, qualify each opportunity, handle the follow-ups and move the strongest deals forward with your team. Closing is the goal, not a fixed deadline.
Who I work best with
- You sell to other businesses and already have paying customers.
- Your deals are worth about ₹15 lakh ($18,000) in first-year value or more.
- You want new clients in India, the US, the UK, Europe or the Middle East.
- A founder or sales head will work with me directly.
When this isn't the right engagement
- Pre-revenue companies still testing the product.
- Teams that want large volumes of cheap lead lists.
- Deals too small to earn back a retainer within a few closes.
Why I work this way
When research, outreach and closing sit with three different people, deals fall between them. I keep all three in one pair of hands, and I am accountable for the result.
I have managed 50+ sales reps across closing and SDR teams and, as VP of Sales at a lead generation firm, led senior agents closing enterprise deals for clients across industries. Now I bring that to a small number of companies at a time, and you always talk to the person doing the work.
How engagements are priced
Two parts: a fixed retainer for my time, and a commission only on revenue I help bring in. I publish both because 67% of B2B buyers say they prefer a rep-free buying experience (Gartner, 2025).
Fixed monthly retainer
₹1.5–2.5 lakh a month + GST
Indian companies
$3,000–5,000 a month
Companies outside India
Commission on closed revenue
5%
on deals I source
10%
instead of 5%, when I also run the deal to close
Calculated on payments you actually receive in the first 12 months of each new contract.
Questions founders ask me
What does Pipeline Partner do?
Pipeline Partner is my independent B2B sales practice. I find the right buyers for your business, start conversations with their decision-makers and help you close the deals, working directly with your team.
How much does it cost?
A fixed monthly retainer of ₹1.5–2.5 lakh a month + GST for Indian companies, or $3,000–5,000 a month for companies outside India, plus commission: 5% on deals I source, or 10% instead when I also run the deal to close, calculated on payments you receive in the first 12 months of each new contract. You pay for your own sending tools directly.
Is the first call free?
Yes. It is a discussion call about your market and goals, with no cost and no obligation. If your company meets my fit criteria and you ask for one, I prepare a research brief before we talk.
Will I work with you or with a junior?
With me. I do the research, write the outreach and join your sales calls. There is no team of juniors behind me.
Who is this for?
B2B companies that already have paying customers and deals worth about ₹15 lakh ($18,000) in first-year value or more. Below that, the retainer is hard to earn back.
Which markets do you sell into?
India, the US, the UK, Europe and the Middle East. I work from Bengaluru.
Tell me what you sell and who you want to sell it to.
- 1. Answer six short questions.
- 2. Pick a time on my calendar.
- 3. You get a calendar confirmation straight away.