How many sales meetings does your target need?
Divide your revenue target by your average deal size to get deals. Divide deals by your win rate to get qualified opportunities. Divide those by the share of meetings that qualify to get meetings, then spread them over the months left once your sales cycle is allowed for.
What your target needs
- Deals to close
- 10
- Qualified opportunities in total
- 40
- New qualified opportunities needed
- 40
- New first sales meetings
- 100
- Meetings needed each monthbooked in the first 9 months, so they can close in time
- 12
A simplified planning estimate. It assumes meetings are spread evenly, deals close one sales cycle after the first meeting, and existing opportunities close within the period at the same win rate. Count only existing opportunities that can realistically close in time. The percentages are starting assumptions, not benchmarks: replace them with your own numbers from the last 12 months.
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Reading the result
If the monthly meeting number is far above what your team books today, you have three levers: raise the deal size, raise the win rate through better qualification, or book more meetings with the right buyers.
Booking more of the right meetings is the work I do. See how the pipeline partnership works.
Questions
Where do I find my win rate?
Count the qualified opportunities you closed as won in the last 12 months and divide by all qualified opportunities that reached a decision, won or lost. Leave out deals still open.
What if I have no history?
Use cautious guesses, then replace them after your first quarter of outreach. The calculator is most useful once it runs on your own numbers.
Tell me what you sell and who you want to sell it to.
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