I'm Allen. I have spent 20+ years selling B2B.
I have sold to and led sales teams for companies across the US, UK, Asia-Pacific and the Middle East, in software, technology services, consulting and international trade. I started Pipeline Partner so companies could get senior selling without hiring a sales team.
Career
2026 to now
Founder, Pipeline Partner
B2B sales consultancy in Bengaluru: research, outreach and deal support for B2B companies.
2022 to 2025
VP of Sales, a lead generation firm
Managed senior sales agents closing enterprise deals for clients across industries. The team closed $5.5M across 15 deals at an average of $367K, reached 180% of a $3M+ annual team quota in a single year, and closed 42% of qualified opportunities against a 28% company benchmark.
2020 to 2022
Sales Director, Phoenix Consulting Group
Delivered $2.1M in new annual recurring revenue across the Americas, EMEA and Asia-Pacific, and grew average deal size from $180K to $320K.
2016 to 2020
Sales Leader, Azuga Telematics
Led closing and SDR teams selling fleet software to US and Canadian companies; the teams closed 150+ enterprise and SMB deals and met quota in all four years.
2009 to 2016
Global Sales and Marketing Director, Unique Century Holdings
Generated about $25M in signed contract value from manufacturing and import/export clients across Singapore, Malaysia, the UAE and the UK.
2003 to 2008
Training Manager, HCL Technologies
Designed and ran sales enablement and onboarding programmes for enterprise accounts.
How I approach selling
Good outbound starts with picking the right companies, not writing clever emails. I spend most of the effort on research: who fits, what has changed for them, and who owns the problem.
I qualify hard. I would rather tell you a deal is not real than let it sit in your pipeline. I use MEDDPICC qualification and structured deal reviews because they keep forecasts honest.
And I stay on the deal. Booking a meeting is the start of the work, not the end of it.
Tools I use
- Prospecting and enrichment: Apollo, Clay, ZoomInfo and others.
- Outreach: Smartlead and Instantly.
- CRM and pipeline: Salesforce and HubSpot.
- Automation and data: Supabase, SQL, Python, n8n and Make.
Tell me what you sell and who you want to sell it to.
Six short questions, then pick a time on my calendar. The first call is a free discussion with no obligation.
Or call or WhatsApp me on +91 91487 84641 · WhatsApp