For each account I check fit against your best customers, look for a current trigger such as hiring or expansion, identify the people who would own the decision, and write the opening angle. Fifteen well-researched accounts give a clearer picture of a market than a long, unresearched list.
1. Fit
Industry, size, location and business model compared with the customers who already buy from you and renew.
2. Trigger
A recent change that makes the account more likely to buy now: hiring, expansion, new leadership, a system change, funding or a new regulation.
3. People
The likely decision-maker, the person who feels the problem day to day, and anyone who will evaluate the technical or commercial side.
4. Angle
One sentence on why this company should talk to you now, tied to the trigger and to a result you have delivered before.
5. Next action
What to send first, to whom, and what to offer: a short comparison, a relevant case, or a specific question.
What you get
A brief with a fit score, trigger, contacts and next action for each account. It is free for companies that meet my fit criteria, prepared before our first call.
Want to know which companies are worth approaching?
Request a research brief on your target market. It is free for companies that meet my fit criteria.
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